A friend of mine asked today how people who start a business get a website for that. I decided that it might interest other people too, hence this post.
You do the following:
1. Decide on a domain name. It must be short, sweet, easily recognizable and easy to remember. It must attract customers and be informative. For example, my website for tax credit consulting business has the domain name sred4you.com (SR&ED is one of the main technology-related tax credit programs in Canada). Another of my business sites is getyourmessageacross.com. Don’t call your website “mynews.com”, because no one is interested in your news. Call it “yournews.com”. It should be about your customer, not your own good self.
There are other considerations. A .com domain is more expensive but looks better. If you want a .ca domain, you will have to register with CIRA (it is free and very easy, you basically just need to confirm that you live or do business in Canada). .org domains are good for non-profit organizations. If your business is related to IT, you can get an .it domain which is cheaper than .com and you don’t have to live in Italy to register it.
2. Go to a website that sells domains (I went to godaddy.com but people tell me there are better ones) and check whether your domain name is already taken. It probably is – pretty much all the one-word domains already are. In this case you can either invent another domain name or try to buy your original one from whoever got there first. Some people buy domain names or even all the possible 4-letter acronyms hoping that one of these will be in high demand (like, for example, MSDN or AIDS) and they will make a profit. Your second-level domain name (this is the ABCD part in ABCD.com) may be available with another first-level domain, e.g. ABCD.org instead of ABCD.com. Sometimes, if your domain name is not available, the registrar site will offer you variations, like precisionABCD.com instead of ABCD.com. Don’t go for that. Everybody knows this trick, and someone with the precisionXXXX.com domain name will appear a) cheap, b) lazy, c) devoid of imagination, and d) prone to choose the least resistance path. That is, unless your business really deals with precision machinery or something. What you can do is search the available domain names for your keywords right there on the registrar’s site: if you are going to be in patent research business, for example, you may search for “patent” and find out that “fastpatentsearch.com” or “thebestpatent.com” are not taken and can be yours.
3. Pay for the domain name. It will cost you somewhere between 10 and 20 dollars per year. While you are paying, the registrar site will probably offer you to buy their hosting (for just $20 a month) and their services for website development (just another $15-20 per month). Don’t do that. In a minute I am going to tell you how you can have free hosting and develop your site for free which will save you about $600 per year.
3a. Never ever be late with the annual payment for your domain name. Once you fail to pay, the name is up for grabs, even if it is your own brand name or something. Anyone can buy it and will have no obligations to return it. This happened to Microsoft when it forgot to renew hotmail.co.uk (I am not kidding!)
4. Go to a blogging platform (either blogger.com or wordpress.com) and start a blog. The URL for it will be something like mynewblog.blogspot (or wordpress, or whatever).com. Add a few pages and a few articles (the difference is that a page is pretty much like a page on any other site, while new articles are added from the top to one and the same page which looks like a blog we are all used to see). Honestly, it is not difficult at all. Anyone can blog. Now play with various “skins”/appearances. There are lots and lots of them available for free. You can select a serious theme or a frilly one, dark blue or magenta colour schema, a two-columns or three-columns layout, a header to which you can add any image you like, etc. The “blog” page is by default the main page of your site (yes, you almost have a site now!) but if you like you can make another, stationary, page the main one.
5. Now go to your blog’s settings and set up redirection of your blog name to your domain name (johnsmith.blogspot.com must redirect to yourchosendomainname.com or whatever your newly bought domain name is). Blogspot allows you to do that for free, WordPress will charge a small amount of money per annum. Both of my sites, sred4you.com and getyourmessageacross.com, are on Blogspot. When setting up the redirection, if you are on Blogspot too, don’t forget to check the “add www in front of the URL” flag, otherwise the URL would not redirect to your website. (I.e. http://www.sred4you.com would work, but just sred4you.com would not.)
6. Wait a little (up to 24 hours) until all the domain name servers on the Internet get wind of your new domain name. Now you can type http://www.yourpreciousdomain.com in the browser address line and actually get to your website! Indeed, you have a website now!
7. To further customise the layout, you can add widgets (they are just building blocks of text, basically) with any text you like or content from other sites. For example, my blog that you see now has a widget that displays my tweets from Twitter and another that displays my books from Goodread. No programming was required – you just go to the Appearance/Layout view and drag and drop the widgets you like to the site layout.
8. You will see ads on both sides on this article in my blog. Don’t have ads in your business website. Your business website should advertise only one thing, and that’s your business.
9. If you are very serious about all that, you can buy hosting and create a standalone site using one of the platforms available for free, e.g. WordPress I already mentioned, or Drupal. WordPress is a fully fledged content management system (CMS, for short) by now. Drupal is also available for free and very easy to manage. This site (it belongs to our church parish) was made in Drupal.If you can program (even a little), you can do many wondrous and beautiful things with Drupal.
Now your website is ready, don’t forget to add its name to your business cards! Good luck!