NewPath – January event

In tough economic times, cutbacks and trimming of expenses is often a way of life for many organizations . Regrettably a large number make the mistake of reducing expenses in the wrong areas such as marketing and advertising without a solid understanding of the true impacts beyond cashflow. The truth is that in bad times it can be even more important to market and advertise your organization’s products, services or missions than it is in good times. That said, it is also critically important to be efficient with the budgets you do have and to make sure the messages you are delivering are clear, consistent and in keeping with a solid strategy. It is very important to understand the differences between long term and short term marketing initiatives.

Please join noted broadcaster, author, speaker and media consultant Eric Novak, President of media consulting firm Modern Media Perspectives as he delivers an interactive, entertaining and valuable presentation on how to help your small-medium size organization become more efficient and successful with its marketing dollars.

NewPath networking event – November 26

This event is organized by a business networking organization I belong to. Come join us! You’ll sure have a lot of fun and meet prospective business partners or clients.

Are you an independent consultant or do you run a small business in Toronto, Ontario? Are you involved in information technology, marketing, writing, business development, graphic design, project management or social entrepreneurship? Do you know someone that fits this bill?
NewPath networking organization invites you to a networking meeting. If you are looking for business or need someone to help you right now, you may find the best resources through the NewPath Network.

You can also visit NewPath’s website and blog at to find out more about our group and previous meetings.

Old School NewPath Networking – Back to our roots, Upstairs @ Starbucks Yonge & Davisville

Wednesday, November 26, 2008 from 6:15 PM – 8:30 PM (ET)

Upstairs @ Starbucks
1909 Yonge St
Toronto, M4S 1Z3

Click for Details and Registration Information