My second and last article for Blogging Idol 2011: Switch by Chip Heath and Dan Heath

Switch by Chip Heath and Dan HeathSwitch by Chip Heath and Dan Heath

I am sure each of you tried to change something in your life at least once (lose weight, change the way you do paperwork so you submit your taxes in time and do not get fined, make your developers comment the code they write… you name it). The goal may be clear and theoretically desirable to all the stakeholders, and the means to reach it, not very taxing, but still, for some reason, six months later you discover that your tax receipts are mislaid, you have to pierce another hole in your belt, and your developers spend hours trying to figure out what exactly does this piece of code do, even if they wrote the code in question themselves not yet five months since. Sounds familiar?
Well, Chip Heath and Dan Heath know what ails you. You may have heard of them: they wrote “Made to stick”, a beautiful book about how to explain things to people and make the lessons stick. This book is written using all the lessons from the previous one. It is clear, lucid and sticks to memory. Chip and Dan tell us stories: about a manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service; about a simple technique that helps desperately exasperated housekeepers to overcome the dread of undone workloads and get away from the slough of despond by following a simple routine.

Read the rest of the article on the Blogging Idol website

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