Bad translation is bad for your business

A Little Help From My Friend — Mr. Dell
By Michele A. Berdy

Помощь: help, aid, assistance

Oh, boy: there’s a spring thaw in U.S.-Russian relations. Folks are meeting and talking more often. Good thing? Absolutely. Guaranteed to be successful? No way.

This seems like a good time to revisit the exchange between Michael Dell, chairman and CEO of Dell, and Prime Minister Vladimir Putin in Davos earlier this year. It’s an excellent example of the perils of cross-cultural and interpersonal communication and the limitations of interpretation.

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