Companies that adapt their products to local languages and market needs have a significantly greater chance of selling to international buyers.
Many firms still debate whether it makes business sense for them to localize their products, mostly because there is a longstanding assumption that people feel comfortable using English. However, this data clearly shows that even when people speak English confidently, they still prefer products in their language.
A nice article on localization. Consider this if you want to expand your clientele. That’s what I always said – talk to people in their own language!